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Marketing Courses
MKT 201 Principles of Marketing (3 credits)
Overview. Environment of marketing. Strategic planning and marketing.
Information for marketing decisions. Understanding consumers . Consumer
life-circle and decision-making. Organizational consumers. Target-market
strategy. Product planning , conceiving , developing and managing
products. Branding and packaging. Distribution planning , Wholesaling
, Advertising and issues thereof. Promotion planning, advertising
and publicity .Personal selling and sales promotion. Price planning;
pricing strategy and techniques marketing audit-SWOT analysis and
the marketing plan. International marketing. Service and non-profit
marketing. Social; issues of marketing. Social marketing.
MKT 302 Marketing Management (3 credits)
Introduction to advanced marketing management topics through the
application of various decision -making models and selected computer
routines to such market problems as advertising budget, media planning
, sales force allocation and pricing. Marketing requirements of
different organizations. Importance of service marketing. Ethical
, social and issues that arise from marketing. Success factors in
export marketing. Modern trends in promotion.
(Prerequisite: MKT 201)
MKT 330 Sales Force Management (3 credits)
Sales force recruitment and selection process. Sales force planning.
Management of the sales force. Sales and distribution planning.
Motivation and retention of the sales force Method of sales, cost
and performance analysis.
(Prerequisite: MKT 201)
MKT 340 Advertising (3 credits)
Management of the advertising function and its integration with
the other forms of promotion. Advertising mix. Selection process
of an advertising agency. Advertising brief. Forms of advertising
: Television , radio, press Planning the programme, deciding the
most effective approach. Evaluation of media. Advertising budget.
Advertising research. Economic and social factors.
(Prerequisite: MKT 201)
MKT 350 Service Marketing (3 credits)
The Service Economy: Introduction – Reasons for growth of
Service Economy – Service Economy and Marketing. An Overview
of Services: Historical Development – Marketing Approaches
– Limits. Marketing Strategy and Marketing Mix in Service
Marketing: Developing a Marketing Strategy – Marketing Strategy
and Services – Marketing Mix. The Service Product: The Service
as a Product – Service Delivery System – Integration.
Service Product Planning and Development: The Service Product Life
Cycle – New Service Product Development – Service Product
Elimination. Pricing of Services: Characteristics of Services and
their influence on Pricing – Classification of Services for
Pricing Purposes – Pricing and Marketing Strategy –
Methods of Pricing Services. Promotion of Services: Promotional
Objectives – Differences in Promoting Services – Guidelines
for Improving the Promotion of Services. Channel Decisions and Services:
Methods of Distribution Services – Services Channel Development
– Innovations in Methods of Distributing Services. People
and Services: The Service Organizations and Its Personnel –
Customers. Physical Evidence and Services: Role of Service Evidence
– Managing the Evidence – The design of a Service Environment.
The Future of Services: The Future of the Service Sector –
Influence on the Development of The Service Sector – Priorities.
Implementation of Marketing Strategy and Service Marketing Mix in
The Local Service Sector. Exploring Market Orientation in The Service
Sector: Discussion on Few Cases from Local and Foreign Companies.
(Prerequisite: MKT 201)
MKT 360 Marketing
Research (3 credits)
Marketing research process. Preliminary steps and
research design. Questionnaires. Secondary and
primary data. Sampling. Processing and interpreting
data. Evolution and effective presentation of
findings. Management use of the information in
decision making. A class research project provides
practical application of method studied.
(Prerequisite: MKT 201, MAT 211)
MKT 380 Distribution Management (3 credits)
Selection and modification of the institutions in a marketing channel
of distribution given their operational and behavioural relationship.
Evaluation of the physical flow of goods and service. Location decision
and support necessary. Space and time aspects of distribution. Location
and distribution decisions of goods and services in both profit
and non-profit organization. Relating distribution questions to
the marketing mix and organizational objectives.
(Prerequisite: MKT 201)
MKT 401 International Marketing (3 credits)
Aspects of International Marketing. Economic Analysis of Multinational Trade and Business. Basic Trade Theory. Regional Market Agreements. Environmental Factors affecting International Marketing. Perspectives of International Markets. Export-Import Management. International Marketing Decisions.
(Prerequisite: MKT 201)
MKT 450 Product and Pricing Policies (3 credits)
Important aspects of product planning and development. Product line
decisions. Packaging. Brand policies. Guarantees and service. Price
theory. Emphasis on special pricing policies. Problems and legal
constraints on pricing activity.
(Prerequisite: MKT 201)
MKT 481 Consumer Behaviour (3 credits)
Theory and practice pertinent to marketing decisions of individuals
and business firms. Utilization of theories from behavioural sciences
in marketing research. Theories of fashion. Characteristics of goods.
Shopping behaviour. Product differentiation. Theory and practice
pertinent to marketing decisions of individuals and business firms.
Utilization of theories from behavioural sciences in marketing research.
Theories of fashion. Characteristics of goods. Shopping behaviour.
Product differentiation. Market segmentation. Opinion leadership.
Application of concepts to management of advertising. Personal selling.
Pricing. Channels of distribution.
(Prerequisite: MKT 201, BUS 385)
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